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PROFITING
FROM THE WSI INTERNET ADVANTAGE
Businesses are continuing to take advantage of
the opportunities afforded by the Internet.
The e-Marketplace has become a vital business
reality, with an ever-growing number of
companies rushing to create their web front
and begin cashing in on the limitless growth
possibilities it offers. A recent survey
conducted by AC Nielsen revealed that 58
percent of Small businesses experienced growth
when embracing e-Commerce, while 49 percent
reported reduced operating costs. These
findings are not surprising and leave no doubt
that creating an Internet business front is a
profitable endeavor for any organization.
However, many enterprises still fail to fully
capitalize on the outstanding opportunity
presented by this advancement in technology.
Business owners create their web presence
simply because they perceive it to be the
right move, completely unaware of the
challenges they will face in making a website
pay for itself. The reality is, implementing a
website is only the first step towards
e-Commerce success; most companies entering
the world of e-Commerce fail to realize this
and are left with an Internet solution that
fails to reach an audience, convey pertinent
information, or experience a tangible return
on investment.
While this failure may initially frighten many
businesses away from investing more time and
resources into a web presence, it is short
lived. Owners and CEOs should be discouraged
from this train of thought, and made aware of
the possibilities that online commerce
presents. Over 27% of businesses implementing
Internet commerce solutions experience sales
between 100 million and 1 billion dollars
annually [AC Nielsen], with the number of
consumers making online purchases jumping from
47% to 66% since August 2000 [Andersen Group].
Regardless of past experiences or future
considerations, the Internet is once again a
booming economic frontier. Companies need
someone to educate them on how the web can
work for their individual business, and the
tools available to help them discover the
untapped potential available.
This presents a lucrative opportunity for an
individual with the right tools—and
attitude—to demonstrate the power of
e-Commerce in today’s increasingly
Internet-centric landscape. Enter WSI, the #1
Internet Services franchise in the world as
ranked by Entrepreneur Magazine. WSI’s
franchisees become trained Internet
Consultants who deliver ROI-focused Internet
business strategies to small- and medium-sized
companies worldwide. These are companies that
are hungry to take a bite out of the
opportunities presented by the latest web
technologies, but lack the knowledge and
experience to do so.
WSI Internet Consultants are often confronted
with an all too common situation: A company,
eager to enter the lucrative world of Internet
business, invests significant dollars into the
creation of a website, only to realize little
to no return on their investment. “This is a
fundamental problem within the Internet
Solution industry today” explains Louis
Zalany, Chief Executive Officer of WSI. “So
many companies invest immense amounts of
capital into the construction and
implementation of their online presence, never
stopping to consider the strategy behind such
a move – or the company creating the website
for them. As a result, these million-dollar
websites become financial pits, rarely being
seen by an audience.” Websites are often
constructed by design firms or technology
“experts” that have neither the experience
nor the understanding to approach the Internet
from a business perspective. As a result,
these websites tend to exist as financial
black holes for the companies who commissioned
them. It is their masterpiece without a home,
a world-class painting being hidden in an
attic instead of the crowded gallery where it
belongs.
The reality of Internet business is simple to
understand, yet difficult to adapt to: Web
users want information fast and easy, and will
always embrace the first search results they
come across. If a site cannot be found easily
and does not present information in an
efficient manner, consumers will simply click
their way over to a competitor. Realizing this,
WSI recognized a need in the e-Marketplace,
and endeavored to fill it. “At its core, the
Internet is just a system,” states Zalany.
“Having studied the technology thoroughly,
our solution adapts to the system, works
through it, and produces real-world results
that can drastically affect exposure and
ultimately revenue.”
WSI Internet Consultants do not merely sell a
selection of products or services to a company.
Much like their title implies, they consult a
business on every aspect of their web strategy,
from initial concept to implementation and
continued support long after the solution is
in place. It is this approach to e-Commerce
that sets WSI apart from the informal and
impersonal web creation firms on the market,
and one which clients respond to
enthusiastically. Instead of simply embracing
the creation or improvement of a company
website, ICs make proven results their goal,
introducing a business to the overall Internet
solution that they need.
One of the most sought-after aspects of the
WSI Internet advantage is their patent-pending
IBA, or Internet Business Analysis™--the
first stage of WSI’s Internet Solutions
Lifecycle system. By applying a series of
specific inquiries and sophisticated analysis
tools to a company’s operating structure.
WSI Internet Consultants can pinpoint the
specific areas of a client’s business which
can benefit from properly deployed Internet
technology. Instead of unconvincing technical
jargon or empty sales-talk, the prospective
client is presented with straightforward,
tangible data which has real-world application
to their revenue potential. Instead of simply
being given a web front to present to
potential customers, they are given a
preliminary view of a total web solution, and
are shown exactly how it will benefit their
bottom line. And companies are responding to
this personal approach, resulting in the
unprecedented success of ICs.
WSI supports this in-depth business analysis
with the latest Internet technologies. Having
developed a highly successful private virtual
e-Marketplace, comprised of Productions
Centers located throughout the world, WSI
Internet Consultants are able to offer their
clients advanced solutions for any business
market in virtually any language. These are
high-end technical resources that are simply
inaccessible to the majority of web developers;
and those that can offer solutions at the same
level tend to serve only the Enterprise
business market due to the extremely high
development costs involved. This has opened up
a tremendous opportunity for WSI and its
franchisees, whose shared resources across
franchise network allow them to deliver
high-end solutions at a price point within
reach of the average business owner.
In addition to advanced technology, WSI
understands that “being seen”—the ease
at which consumers can find the websites
they’re looking for—is equally as
important to a business as having a modern
solution. WSI Internet Consultants approach
this factor by offering Search Engine
Optimization services, which result in their
clients’ websites appearing at the top of
search results, where interested consumers are
looking for information. A business employing
this technology will always be one of the
first to be seen when keywords are entered
into popular search engines such as Google or
Yahoo, ensuring that their unique products and
services are always part of the consideration
process of potential clients. An effective
website traffic generation strategy is a key
consideration in the development of any
Internet Solution, but is often omitted by the
many web design firms that are unable to
deliver this type of vital service.
The most important offering that WSI Internet
Consultants bring to their clients however, is
experienced consultation and education. From
the initial Internet Business Analysis to
ongoing e-Business education, WSI Internet
Consultants make a commitment to their
customers to take a vested interest in their
overall success, and guide them every step of
the way. WSI's global scope and unique
positioning as a leader within the Internet
industry provides companies and their staff
with information that will enable them to
adapt to and capitalize on the new global
Internet economy as it grows and evolves.
To do all this, WSI Internet Consultants are
fully trained through a combination of unique
e-Learning coursework modules and a week of
in-class training at the company’s Home
Office in Toronto, Canada. Successful Internet
Consultants come from all walks of life and
don’t require any specific technical
knowledge. Instead, the right attitude and
ability to learn and follow a proven system is
what the franchisor looks for when evaluating
potential candidates for the opportunity. With
over 1000 franchisees in 87 countries
worldwide, WSI’s system has become an
Internet success story with successful new
chapters being written every day.
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